Case study — April 2026
Last Time Painting
Painting & Remodeling · Lakewood / Denver, CO — lasttimepainting.com
A lead-generation website for a local painting and remodeling contractor — built to earn trust, rank in local search, and convert visitors into free estimate requests.
The challenge
The client needed a credible web presence from scratch. Homeowners searching for local painters have dozens of options; the site had to communicate reliability immediately, showcase real project photos, and make requesting an estimate completely frictionless on any device.
What was built
Built a fully static site — semantic HTML5, hand-crafted CSS with a custom design system, and vanilla JS — giving the client a fast, low-maintenance foundation with zero framework overhead. Architecture prioritises Core Web Vitals: inlined critical CSS, deferred scripts, and no render-blocking resources. Local SEO was baked in from day one with LocalBusiness and FAQPage structured data, keyword-targeted metadata, and clean semantic markup. An integrated photo gallery and FAQ section address the questions homeowners ask before hiring a painter.
Tech stack
- HTML5 / CSS3 / Vanilla JS — no framework overhead
- AWS S3 — static file hosting with versioned objects
- AWS CloudFront — global CDN edge delivery (<100 ms TTFB)
- AWS Route 53 — DNS and domain management
- GitHub Actions — automated CI/CD pipeline
- Web3Forms — serverless estimate-request handling
- Google Analytics — conversion and traffic tracking
Deployment pipeline
- Commit merged to
mainbranch on GitHub - GitHub Actions CI workflow triggers automatically
-
aws s3 syncuploads only changed files to the S3 bucket - CloudFront invalidation clears stale edge cache
- Changes live across all CDN edge nodes in ~60 seconds
-
Rollback in under a minute via
git revert+ re-trigger
Results & features
- Sub-2 s first contentful paint on mobile 3G
- LocalBusiness + FAQPage structured data for Google rich results
- Photo gallery showcasing completed interior and exterior projects
- Free estimate CTAs woven throughout the page flow
- Zero-downtime deployments with instant rollback capability
Want results like these?
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